The Tourism Authority of Thailand (TAT) is set to launch a series of extravagant light and sound events across the country’s five regions between April and June 2023. The move comes as part of TAT’s ongoing efforts to promote sustainable tourism and meaningful travel experiences.
Dubbed ‘Vijitr,’ the project will leverage event marketing to provide domestic tourists with immersive and unforgettable experiences, inspiring more travel and overnight stays in different provinces. H.E. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports, explained that the project is aimed at helping distribute tourism income in all five regions of the country through the use of light, colour, and sound attractions.
The initiative was launched in response to a survey on domestic tourists’ travel behavior during Q3 2022, which found that events were a good way to stimulate travel between different provinces around the country, and that the pandemic’s impact on travel had lessened.
The ‘Vijitr’ extravaganza will take place in the Central, Northeastern, Northern, Southern, and Eastern regions of Thailand.
In the Central Region, the “Mu Light Experiences – Vijitr Mu-te-lu)” will be held from 29 April-7 May at ICONSIAM, Central Post Office, and Wachirabenchathat Park (Rot Fai Park) in Bangkok. This exquisite light and sound show reflects the local beliefs about moonlight and bathing in the moonlight for positive energy and prosperity, and will feature a multimedia water feature, lighting, projection mapping, 3D lighting installations, and various other activities.
In the Northeastern Region, the “Vijitr Nakhon Phanom – The City of Happiness on the Mekong River” event will take place from 27 May-4 June on the banks of the Mekong River in Nakhon Phanom. The colorful atmosphere by the famous Mekong River will feature a light and sound show with mapping and light-up features, along with many other fun activities.
In the Southern Region, the “Vijitr – The Story of Nakhon Si Thammarat” will be held from 20-28 May at various landmarks in Nakhon Si Thammarat. This exciting light and sound event features 3D mapping, light-up installations, city tours, storytelling techniques, and various other activities at various landmarks.
In the Northern Region, the “Vijitr @ Chiang Rai: Wiang of Light” event will take place from 20-28 May at various landmarks in Chiang Rai. Filled with the charm of the Lanna civilization, this grand event features light and sound performances with 3D mapping, light-up installations, and 3D projection techniques.
Finally, in the Eastern Region, the “Vijitr @ Rayong: The City of Happiness in the East” event will be held from 27 May-4 June at the Mangrove Forest Learning Center, Phra Chedi Klang Nam, Rayong. This exciting light and sound extravaganza includes projection mapping onto an island in the water, the colorful underwater world of jellyfish, lighting shows at the Bridge of Fine Way, fireworks displays, and music performances by leading artists, covering an area of more than 2 sq km, and designed to be ‘a land beyond imagination.’
For more information, interested parties can get in touch with the TAT Contact Center or call 1672 Travel Buddy.
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