In a notable triumph for Thailand’s tourism industry, the country has once again been honored with the prestigious title of ‘Best Affordable Long-Haul Destination’ at the RES Prize Destination 2024 awards. Organized by RES and Travel News, a renowned Swedish travel industry magazine, this accolade underscores Thailand’s consistent appeal to Swedish travelers seeking a destination that seamlessly combines value and quality.
The awards ceremony, held at the Travel News Market in Stockholm, Sweden, was a testament to Thailand’s enduring popularity among Swedish tourists. The recognition, determined through a survey conducted by Nordic Bench and Travel News, reflects the preferences of discerning travelers who prioritize both affordability and a high-quality travel experience. Notably, this marks Thailand’s third consecutive win in this category, following its previous recognition as the ‘Best Value for Money’ destination.
Ms. Krittika Rojanasap, Deputy Director of the Tourism Authority of Thailand (TAT) Stockholm Office, expressed her satisfaction with the award, emphasizing the honor it brings to Thailand and the affirmation of the country’s status as a preferred destination for Swedes. She reiterated the commitment to upholding Thailand’s reputation as a top long-haul destination, showcasing the nation’s rich history, vibrant culture, breathtaking natural beauty, and renowned Thai hospitality.
The TAT Stockholm Office actively promotes responsible and sustainable tourism, aligning with the global call for environmentally conscious travel practices. By highlighting Thailand’s cultural treasures and commitment to environmental stewardship, the office aims to enhance the overall tourism experience for visitors.
With Sweden maintaining its position as Thailand’s leading source market in Scandinavia, the numbers tell a compelling story. From January 1 to November 12, 2023, a total of 130,563 Swedes visited Thailand, underscoring the enduring allure of the Southeast Asian destination among the Nordic community. As Thailand basks in the glory of this latest recognition, the tourism industry remains steadfast in its dedication to providing exceptional experiences for international visitors.
